Brand Ranking Indexes
Interbrand Best Global Brands: The Interbrand Best Global Brands index, measuring 100+ brands and growing 5.7% in 2023, reveals both tech dominance and a slowdown in brand value growth.
https://interbrand.com/best-global-brands/
BrandFinance BrandDirectory: Brand Finance’s brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.
https://brandfinance.com/
Edelman Trust Barometer: Measuring the influence of trust across society — government, media, business, and NGOs.
https://www.edelman.com/trust/trust-barometer
Associations
American Institute of Graphic Arts (AIGA): One of the largest and oldest professional associations for graphic design, offering career development resources, professional networking, competitions, and advocacy for ethical design practices.
https://www.aiga.org/
American Intellectual Property Assocation (AIPA): AIPLA represents a wide and diverse spectrum of individuals from law firms, companies, and institutions involved directly or indirectly in the practice of patent, trademark, copyright, trade secret, and unfair competition law, as well as other fields of law affecting intellectual property.
https://www.aipla.org/
Trademark Search
Trademark Search
United States Patent & Trademark Office (USPTO)
Books
The Future of Branding
by Rajendra K Srivastava, Gregory Metz Thomas
The International Brand Valuation Manual
by Gabriela Salinas
From Brand Vision to Brand Evaluation
by Leslie de Chernatony
Luxury Fashion Branding: Trends, Tactics, Techniques
by Uchie Okonkwo
Managing Brand Equity
by David A. Aaker
Advances in Corporate Branding
by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Asian Brand Strategy: How Asia Builds Strong Brands
by Martin Roll
B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch
Creating Powerful Brands
by Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
Brand Breakout: How Emerging Market Brands Will Go Global
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Brand Growth Barriers: Identify, Understand, and Overcome Them
by Ralph Krüger (Author), Andreas Stumpf
Brand Management
by Tilde Heding
Brand Attachment: Construct, Consequences and Causes
by C Whan Park, Deborah J Macinnis, Joseph Priester