Associations
Loyalty360: Loyalty360 is an association for customer loyalty.
Customer Experience Professional Assocation (CXPA): CXPA has evolved from a small, start-up association of 60 members in Boston, Massachusetts in 2011 to a global organization with more than 3,000 members and 66,000 social media followers in 70 countries.
Books on Customer Management
Customer Relationship Management: Concept, Strategy, and Tools
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
Customer Service: A Practical Approach
by Elaine Harris
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
by Mike Grigsby
Customer Service: Career Success Through Customer Loyalty
by Paul Timm