Marketing Management

  1. Executive Education Programs

2. Top Journals in Marketing

3. Top General Management Journals

4. Awards in Research

5. Associations in Marketing

6. Podcasts

7. Case Studies in Marketing

8. Marketing Management Books

9. Marketing Textbooks

Harvard Business School – Marketing & Sales Programs

Stanford Business School Executive Education

Wharton Business School – Marketing Programs

Northwestern Kellogg Programs

UC Berkeley Haas School of Business

Emory Goizueta School of Business

MIT Sloan School Executive Education

INSEAD

London Business School

Journal of Marketing

Marketing Science

Journal of Marketing Research

Journal of the Academy of Marketing Science

Journal of Consumer Research

Harvard Business Review

Sloan Management Review

California Management Review

Business Horizons

Charles Coolidge Parlin marketing research award

Higher Education SIG Lifetime Achievement Award

Sheth Foundation Best JAMS Article Award for Journal of the Academy of Marketing Science

Sheth Foundation Journal of Marketing Award

Donald R Lehmann Award

Marketing Science Institute/H. Paul Root Award

Shelby D. Hunt/Harold H. Maynard Award

Society for Marketing Advances Distinguished Scholars

ISBM-Wilson-Sheth Foundation Award

S. Tamer Cavusgil Award

Gary L. Lilien ISMS-MSI Practice Prize

Robert Buzzell Award

The CMO Council: A global community of CMOs from various industries, offering peer-to-peer learning, research, and networking opportunities.
https://www.cmocouncil.org/

Marketing Science Instuitute (MSI) brings together marketing’s most renowned scholars and leading marketers from the world’s best companies.
https://www.msi.org/

American Marketing Association (AMA): The largest and most well-known marketing association, offering resources, education, certifications, and networking opportunities across all marketing disciplines, including management.
https://www.ama.org/

Chartered Institute of Marketing (CIM): A UK-based organization providing professional qualifications, training, and networking for marketing professionals, including managers.
https://www.cim.co.uk/

Data & Marketing Association (DMA): Specialized in data-driven marketing, providing resources and education on using data to inform marketing decisions and strategies.
https://dma.org.uk/

Marketing Book Podcast Host Douglas Burdett interviews bestselling authors to help you keep up with what’s working in the quickly changing world of modern marketing (and sales).

European Case Centre

Harvard Case Studies

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
by Rajagopal

Analysis for Marketing Planning 7th Ed.
by Donald Lehmann, Russell Winer

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
by Cindy Barnes

Customer Engagement Marketing
by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling (Editors)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
by Paul Koku

Digital Marketing 8th Ed
by Dave Chaffey, Fiona Ellis-Chadwick

Does Marketing Need Reform?: Fresh Perspectives on the Future
by Jagdish N Sheth, Rajendra S Sisodia

Encyclopedia of Major Marketing Campaigns, Vol. 2
by Thomas Riggs

Playing to Win: How Strategy Really Works
by A.G. Lafley, Roger L. Martin

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
by Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth

The 4 A’s of Marketing: Creating Value for Customer, Company and Society
by Jagdish Sheth, Rajendra Sisodia

Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
by Sharan Jagpal

H2H Marketing: The Genesis of Human-to-Human Marketing
by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
by Atul Parvatiyar, Rajendra Sisodia

HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

Strategy from the Outside In: Profiting from Customer Value
by George Day, Christine Moorman

Marketing Management 16th Ed,
by Philip Kotler, Kevin Keller, Alexander Chernevr, Jagdish Sheth

Marketing Strategy and Competitive Positioning
by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee

Essentials of Marketing, 17th Ed
by William Perreault, Joseph Cannon, E. Jerome McCarthy

Foundations of Marketing
by William M. Pride, O. C. Ferrell

Foundations of Marketing, 7e
by John Fahy (Author), David Jobber

Fundamentals and Practice of Marketing
by Adrian Mackay, John Wilmshurst

International Marketing Strategy: Analysis, Development and Implementation, by Robin Lowe, Isobel Doole, Alexandra Kenyon

Law of Marketing 2nd Ed.
by Lynda Oswald