- Executive Education Programs
2. Top Journals in Marketing
3. Top General Management Journals
4. Awards in Research
5. Associations in Marketing
6. Podcasts
7. Case Studies in Marketing
8. Marketing Management Books
9. Marketing Textbooks
1. Executive Education Programs
Harvard Business School – Marketing & Sales Programs
Stanford Business School Executive Education
Wharton Business School – Marketing Programs
UC Berkeley Haas School of Business
Emory Goizueta School of Business
MIT Sloan School Executive Education
2. Top Journals in Marketing
Journal of the Academy of Marketing Science
3. General Management Journals
4. Awards in Research
Charles Coolidge Parlin marketing research award
Higher Education SIG Lifetime Achievement Award
Sheth Foundation Best JAMS Article Award for Journal of the Academy of Marketing Science
Sheth Foundation Journal of Marketing Award
Marketing Science Institute/H. Paul Root Award
Shelby D. Hunt/Harold H. Maynard Award
Society for Marketing Advances Distinguished Scholars
ISBM-Wilson-Sheth Foundation Award
Gary L. Lilien ISMS-MSI Practice Prize
5. Associations
The CMO Council: A global community of CMOs from various industries, offering peer-to-peer learning, research, and networking opportunities.
https://www.cmocouncil.org/
Marketing Science Instuitute (MSI) brings together marketing’s most renowned scholars and leading marketers from the world’s best companies.
https://www.msi.org/
American Marketing Association (AMA): The largest and most well-known marketing association, offering resources, education, certifications, and networking opportunities across all marketing disciplines, including management.
https://www.ama.org/
Chartered Institute of Marketing (CIM): A UK-based organization providing professional qualifications, training, and networking for marketing professionals, including managers.
https://www.cim.co.uk/
Data & Marketing Association (DMA): Specialized in data-driven marketing, providing resources and education on using data to inform marketing decisions and strategies.
https://dma.org.uk/
6. Podcasts
Marketing Book Podcast Host Douglas Burdett interviews bestselling authors to help you keep up with what’s working in the quickly changing world of modern marketing (and sales).
7. Case Studies in Marketing
8. Books in Marketing Management
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
by Rajagopal
Analysis for Marketing Planning 7th Ed.
by Donald Lehmann, Russell Winer
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
by Cindy Barnes
Customer Engagement Marketing
by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling (Editors)
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery
Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
by Paul Koku
Digital Marketing 8th Ed
by Dave Chaffey, Fiona Ellis-Chadwick
Does Marketing Need Reform?: Fresh Perspectives on the Future
by Jagdish N Sheth, Rajendra S Sisodia
Encyclopedia of Major Marketing Campaigns, Vol. 2
by Thomas Riggs
Playing to Win: How Strategy Really Works
by A.G. Lafley, Roger L. Martin
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
by Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth
The 4 A’s of Marketing: Creating Value for Customer, Company and Society
by Jagdish Sheth, Rajendra Sisodia
Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
by Sharan Jagpal
H2H Marketing: The Genesis of Human-to-Human Marketing
by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
by Atul Parvatiyar, Rajendra Sisodia
HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Strategy from the Outside In: Profiting from Customer Value
by George Day, Christine Moorman
9. Textbooks
Marketing Management 16th Ed,
by Philip Kotler, Kevin Keller, Alexander Chernevr, Jagdish Sheth
Marketing Strategy and Competitive Positioning
by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
Essentials of Marketing, 17th Ed
by William Perreault, Joseph Cannon, E. Jerome McCarthy
Foundations of Marketing
by William M. Pride, O. C. Ferrell
Foundations of Marketing, 7e
by John Fahy (Author), David Jobber
Fundamentals and Practice of Marketing
by Adrian Mackay, John Wilmshurst
International Marketing Strategy: Analysis, Development and Implementation, by Robin Lowe, Isobel Doole, Alexandra Kenyon
Law of Marketing 2nd Ed.
by Lynda Oswald