- Associations
- Publications
- GeoDemographic Mapping Services
- Books on Marketing Research
Associations
Insights Association: Formed in 2017 through the merger of CASRO and MRA, this is the leading North American association for marketing research and data analytics professionals.
https://www.insightsassociation.org/
European Society for Opinion and Market Research (ESOMAR): A leading global association for market research professionals, with a strong focus on ethical research practices and international standards.
https://esomar.org/
Qualitative Research Consultants Association (QRCA): Dedicated to supporting and promoting qualitative research practices, offering resources, educational programs, and networking opportunities for qualitative researchers.
https://www.qrca.org/
Resources
2023 Top 50 Global Insight Firms: Download available for free
Publications
GreenBook: A leading online resource for market research buyers and sellers, offering industry news, research methodologies, and vendor directories.
https://www.greenbook.org/
Quirks: Articles, directories, webinars, tools and other resources on marketing research.
https://www.quirks.com/
Mapping Services
SimplyAnalytics: ($) Create professional quality maps using 100,000+ data variables.
https://simplyanalytics.com/
ArcGIS Business Analyst: location intelligence for market planning, site selection, and customer segmentation. Use demographic, lifestyle, and spending data alongside your own. Create and share maps, infographics, and reports.
https://bao.arcgis.com/esriBAO/login/
PolicyMap: Mapping application, analytics platform, and data licensing services are built for non-GIS professionals, data-literate researchers, and everyone in between.
https://www.policymap.com/
Books on Marketing Research
Marketing Research
by Carl McDaniel Jr., Roger Gates
Marketing Models
by Gary Lilien, Philip Kotler, Sridhar Moorthy
Regression Models: Censored, Sample Selected, or Truncated Data
by Richard Breen