ASSOCIATIONS
Association of National Advertisers (ANA): Represents large businesses that advertise their products and services. They offer resources, education, and advocacy for their members
https://www.ana.net
American Association of Advertising Agencies (4A’s): Represents the leading advertising agencies in the United States.
https://www.aaaa.org/
American Advertising Federation (AAF): A broad-based organization encompassing all aspects of the advertising industry, including agencies, advertisers, and media companies.
https://www.aaf.org/
Advertising Research Foundation (ARF): The ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better at what we do.
International Advertising Association (IAA): A global network of advertising professionals promoting ethical and effective advertising practices.
https://www.iaaglobal.org/
World Federation of Advertisers (WFA): Represents national advertiser associations from around the world, advocating for their interests and sharing best practices.
https://wfanet.org/
Digital Advertising Alliance (DAA): An industry group aiming to improve consumer privacy and trust in online advertising.
https://digitaladvertisingalliance.org/
Interactive Advertising Bureau (IAB): Represents companies involved in digital advertising.
https://www.iab.com/
Mobile Marketing Association (MMA): Focuses on marketing through mobile devices.
https://www.mmaglobal.com/
Advertising Databases
AdForum: AdForum containts over 110¸000 ads from over 100 countries produced in the last 10 years with an emphasis on notable and award winning creative work. AdForum has ads from all media types (TV¸ print¸ billboard¸ radio¸ case studies interactive) and all ads are viewable in a high resolution video player that includes zoom-in functionality and full screen viewing on print ads.
Books on Advertising
Persuasive Advertising: Evidence-based Principles
by J Scott Armstrong
Ogilvy on Advertising
by David Ogilvy
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
by Erik Du Plessis
Advertising Promotion and Other Aspects of Integrated Marketing Communications
by Terence A. Shimp, J. Craig Andrews
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
by Luke Sullivan
Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente, Kirsten Strausbaugh-Hutchinson
How to Get Ideas
by Jack Foster, Larry Corby
The Practical Pocket Guide to Account Planning
by Chris Kocek